In the heart of the Mediterranean, a significant shift is underway in the luxury real estate market. High Net Worth Individuals (HNWIs)—those with assets exceeding one million dollars—are redefining the geography of secondary residential investments. It's not merely about seafront villas or dream estates; these choices intertwine lifestyle, wealth protection, quality of life, and global strategies. In an increasingly interconnected—and simultaneously unstable—world, the second residence becomes a refuge, a symbol, and a tool, all in one.
This exclusive content delves deep into the new scenario: which destinations are most attracting international capital? Why are some locales emerging at the expense of others? What roles do taxation, citizenship, and sustainability play? And most importantly: what are today's millionaires truly seeking in a home?
The new home as a lifestyle Manifesto
For the global economic elite, a home is no longer just a dwelling. It represents the gravitational center of identity—a tangible expression of lifestyle. It's where personal, familial, fiscal, and symbolic needs converge in an increasingly sophisticated balance. In the case of a second residence, all these aspects are amplified: the choice of location is never random. The view matters, certainly. Prestige matters. But today, perhaps more than ever, the ability to feel safe, inspired, and free holds paramount importance.
It's no surprise that demand is progressively shifting from oversaturated, iconic locales to "emerging" destinations capable of offering more discreet luxury, authentic hospitality, and, concurrently, solid opportunities for capital appreciation.
Discover the complete analysis and projections for 2025: download the full report by filling out the form and gain access to exclusive content and operational insights designed for advisors, investors, and high-end sector operators.
Fill out the form to download our premium content
You will be able to download the PDF dedicated to the topic.